Junto Project 0530: Minimally Viable Music [repost]

Someone suggested that Suss Müsik repost our contributions to the weekly Disquiet Junto projects, because they enjoy reading the explanations of the tracks. While you’re reading the original post, make sure you check out the other contributors’ works as well.

Minimal Viable Product (MVP) is a development and commercialization practice in which a new concept is introduced to the market with basic features. The intention is to maximize the amount of learning, in order to assess product fertility, while minimizing the amount of resource investment.

The general template of an MVP consists of listing the key characteristics of the product that customers will deem essential, usually in the form of questions. These are then coupled with elements that can be designed and manufactured within aggressive time and cost guardrails. Subsequent iterations of the MVP render an offering of increasing maturity, ideally and hopefully, before it transforms the market for which it’s targeted.

Suss Müsik took an MVP approach to this week’s Junto project. The primary questions regarding viability might be interpreted as: to what extent do acoustic and electric guitar fragments, when pressurized under certain constraints, no longer render themselves as inherently musical? At what point do these fragments cease to offer acousmatic value to the listener? And to what extent would an audience be willing to subject themselves to that experience?

The responses to these inquiries, as with all instances of MVP concept testing, are subject to input from a respective target audience. In this case, that audience is you.

The piece is titled MVP v.1 and was recorded live to 8-track in February 2022. The image is a schematic overlay of an actual instrument prototype.

Major thanks to Saga Söderback for having come up with this project.

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